Vice President, Investments

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R. Bruce Baird, ChFC®, CIMA®, AIF® joined Moors & Cabot in 2019. He is a veteran financial advisor with over 25 years of experience delivering comprehensive financial advice to individual investors. Bruce focuses on advising his clients in the areas of:


  • Investment Management

  • Financial Strategies

  • Retirement Planning

  • Asset Protection

  • Insurance & Risk Management

  • Estate Planning Strategies


He comes to Moors & Cabot after serving as a Financial Advisor with Morgan Stanley and Signator Investors. Here, he provides unbiased advice to his clients with a team of professionals who share his passion for excellence.


Bruce believes that sifting through the universe of financial information, products, and strategies with a sharp eye to customizing a client-focused financial and investment strategy is the essence of sound advice. He believes in educating his clients by taking complex financial concepts and presenting them in a simple, straightforward way. He combines this philosophy with a hands-on, active approach to Investment Management which involves regular communication with his clients.


Bruce obtained both a Bachelor’s degree and a Masters of Planning degree from the University of Pennsylvania. He earned a designation from the American College as a Chartered Financial Consultant (ChFC). He also successfully completed studies at the Wharton School of Business and earned the coveted Certified Investment Management Analyst (CIMA) designation from the Investments & Wealth Institute (IWM) and is an Accredited Investment Fiduciary (AIF®). He holds Series 7, 63, and 65 securities licenses.


Bruce is an active member in the Society of Financial Service Professionals, the Investments & Wealth Institute (IWM), the Ivy League Club of Sarasota, and Masonic Lodge #147. He also serves on the Board of Directors of PENN Alumni Club of Sarasota/Manatee Counties, and he lectures regularly on a broad range of financial topics.


Bruce grew up in the Philadelphia area but has been a resident of Sarasota since 1997. He currently lives in Bradenton, FL. As an accomplished former professional jazz musician, he enjoys playing his saxophone in various venues whenever possible.


Background and qualification information is available at FINRA's BrokerCheck website


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